Lee Savage, creator of BOAT SHOW LIVE, grew up far from the sea in the middle of England where his father ran a business manufacturing lights for boats. After school, Lee would sit at the kitchen table, assembling marine lights for £3 an hour. Lights that eventually found their way onto some of the most spectacular superyachts in the world.

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For his father, boat shows were the lifeblood of the company-a place to showcase products and build relationships. Lee attended his first show at only 12 years old and quickly saw their importance. Over five intense days, brands built mini showrooms for maximum experience, deals got done and lifelong friendships were made. 

 

30 years on boat shows are bigger than ever making them harder to access and expensive to exhibit. The industry needs a modern, always-on platform to stay accessible, approachable and affordable.

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BOAT SHOW LIVE is that platform. A digital service keeping the industry visible, connected, and active every single day. Nothing happens in this industry until someone buys a boat. And that’s why we exist — to turn interest into action.

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As the emerging leader in marine content-to-commerce, BOAT SHOW LIVE delivers engaging, story-driven video content that connects boaters to inventory in real time. Our goal is to become the most influential digital platform in the marine sector — supporting dealers, builders, brokers and brands while also driving physical attendance to boat shows around the world.